Recently I
have been researching various incubator programs as well as funding sources to
help both develop and expose my companies products and services. The more I research I find the more I am sure
that finding the right incubator or investor will make the difference between a
successful venture and one that reaches a plateau at half mass. Although I am sure this is the best option
for my company and I it may not be a good fit for you. Let’s examine how the current market place
works with new businesses and products.
The most
recent experience I have with the current market place is developing an app I
will be launching early next year. The
app market is enormous and constantly growing.
There are more than 675,000 apps available via the Apple App Store and Google Android store not to mention more than 25 billion downloads in the Google Android store alone. What does
this mean for developer? Well one thing
that is abundantly clear is that there is a huge billion-dollar market for
their products and significant outlets for distribution. What are the down falls? The major down falls are the amount of
competition and the dynamic shifts in technology. Technology is a long way from the standard
black and white monitor that took immense amounts of coding to get a dot on the
screen or the black and white tube television that weighed much more than today’s
digital devices that can fit in your pocket.
After
addressing the information above you can clearly see that both beating the
competition and maximizing exposure are vital to emerging success. One Incubator program I have came across
while I was traveling this summer is Tech Stars, which is a company base in
Boston and New York. Although there are
more than 900 incubator programs nationwide, Tech Stars’ success rate and
overall benefits have sparked my interest.
It’s great to have a product that could change the way technology works for
consumers, but if you have no outlet to ensure its exposure and success that
product will never blossom to it’s full potential. Currently I am still in search of a good fit
as far as incubator programs and investors, but I am well one my way to getting
the information I need to make an informed decision. What do you think? Are incubators good or bad? Comment or connect with me on Facebook and let me know.
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